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Great potential,
enormous
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The latest
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Our Milestones


2020-2023
Towards Plastic-Free Healthcare project
Supported by the Flotilla Foundation, this initiative laid the groundwork for Born Green Generation by focusing on reducing plastic use in healthcare. Led by HCWH Europe’s Circular Healthcare programme, it demonstrated the feasibility of sustainable practices, paving the way for the project's larger vision and mission.
April, 2024
Building the movement
The Born Green Generation project is unveiled to the healthcare community, with its name and objectives shared widely through HCWH Europe channels. A digital hub is created for learning about the project and subscribing to the next updates.
November, 2024
First Partner Events
The Born Green Generation team and partners from the UK visited CH Angoulême (France), where sustainable practices are implemented in maternity and neonatal wards, including glass bottles and washable items. A successful hybrid training session is organised in Viborg, Denmark, in collaboration with the Center for Sustainable Healthcare at Region Midtjylland, and over 140 healthcare professionals attending.
June, 2025
CleanMed Europe 2025
Born Green Generation will participate in CleanMed Europe, Europe’s leading conference on sustainable healthcare, with dedicated sessions contributing to discussions on reducing plastics and toxic chemicals in healthcare.
October, 2023
Born Green Generation begins
The project officially starts, kicking off a four-year initiative led by HCWH Europe, with four hospitals and two university partners committed to sustainable healthcare, and a huge potential.
June, 2024
Experts Groups Join the Project
Born Green Generation welcomed its IPC Advisory Board and Steering Committee, bringing together experts in infection prevention, anti-microbial resistance, toxicology, and environmental health. These specialists provide strategic guidance to ensure patient safety while integrating sustainable practices.
December, 2024
Public Launch
A new campaign starts on December 4, with an updated website, a promotional video, the first blogs and news articles, and the introduction of the Pledge to Transform Healthcare.
January, 2025
Best Practices Video
The team is currently producing a video to showcase actions from Born Green Generation’s partner hospitals, highlighting innovative steps to reduce plastics and harmful chemicals in healthcare.
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Safeguarding a baby’s first 1,000 days

We work with hospitals to implement a range of simple, practical changes to support a better, healthier world, in line with our community’s vision.

While our initiative focuses on providing sustainable care for the next generation of newborns, our learnings can be carried over to any area of healthcare. Ultimately, we believe this will lead to better health outcomes for all, as we move away from the harsh toxic chemicals and unnecessary plastics currently in use.

News
and views

All
News
Events
Stories
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News
News
December, 2024

Legislative Change Paves the Way for Sustainable Healthcare in Denmark
News

Press Release - Healthcare Providers Across Europe Commit to Reducing Plastics in Infant Care

December 2024
Stories
Stories
Nesting Workshop during Born Green Generation's team visit of CH Angoulême
November, 2024

Pioneers of Safer Healthcare: Episode 1 – Dominique Licaud, Midwifery Coordinator at CH Angoulême
Education and Training
Education and Training
I am pregnant - WECF Brochure
November, 2024

Protecting your family against harmful chemicals – A practical guide by WECF
News
News
December, 2024

Legislative Change Paves the Way for Sustainable Healthcare in Denmark
News

Press Release - Healthcare Providers Across Europe Commit to Reducing Plastics in Infant Care

December 2024
News
News
Part of the Born Green Generation's team visiting CH Angoulême partners, with partners from UK.
November, 2024

Meet the Born Green Generation team
News
News
November, 2024

Born Green Generation: a New Vision for Healthcare
Education and Training
Education and Training
I am pregnant - WECF Brochure
November, 2024

Protecting your family against harmful chemicals – A practical guide by WECF
Stories
Stories
Nesting Workshop during Born Green Generation's team visit of CH Angoulême
November, 2024

Pioneers of Safer Healthcare: Episode 1 – Dominique Licaud, Midwifery Coordinator at CH Angoulême

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