Delivering
toxic-free
healthcare

We unite hospitals, professionals, and parents to protect future generations from harmful plastics and chemicals, proving that toxic-free healthcare is possible.

Why
Born Green
Generation?

Born Green Generation is a transformational movement, with the ambition to change healthcare delivery by protecting the first 1000 days of life.

A Health Care Without Harm (HCWH) Europe initiative, working in partnership with hospitals and universities in Europe and the UK. We aim to protect current and future generations from the harmful effects of certain plastics and chemicals, while reducing unnecessary plastic waste. Over the next three years, we’re embarking on a one-of-a-kind project to make toxic-free maternity and paediatric care a reality, protecting the health and wellbeing of all new life.

Learn More

How to
get involved

Healthcare Professionals

Help protect vulnerable babies in your care by calling for safer, more sustainable products and practices
Healthcare Professionals

Healthcare Operations

Explore and introduce safer, more sustainable products and procedures in your hospital
Healthcare Operations

Policymakers

Facilitate safer care for babies by exploring and enacting ground-breaking sustainable healthcare policies
Policymakers

Parents

Call for safer, more sustainable hospitals so our children are born into a healthier world in which they can thrive
Parents

Others

Use your influence to contribute to a new era of maternity and paediatric healthcare
Others

Sign up for our newsletter to stay updated on our aim to promote toxic-free care.

Join us

Great potential, enormous impact

We envision a world where new life, born today and in the future, can exist in a better, healthier environment. Through the Born Green Generation initiative, we aim to launch a new approach to healthcare.

Join the movement

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